Logo designs and branding designs that we are all familiar with weren’t always as refined and sleek as we would think they would be. Many corporate logos and brands started out with a rough idea, and then they were refined over the years.
The most successful and visually appealing logo designs are usually original and simple in both design elements and colour schemes. Complexity in logo design has it’s place, but simplicity is often the best route when the goal is to create a logo that is memorable and looks good at both a large size and smaller size.
Many corporate branding logo designs are modified over the years in subtle ways in order to keep them up-to-date and relevant for today’s markets and design trends.
With that being said, I do not believe that it is a good idea to base a company logo on any design trends, as they will come and go. A classic logo design is the best route, and if one wants to incorporate some design trends, it can be done in a tasteful way with room to modify down the road as the consumer concept of aesthetically pleasing graphics and typefaces changes.