Search Engine Optimization is not merely a matter of laying down your money and using Google AdWords, Facebook Ads and Google AdSense. Those services do help your website get noticed, but how often do you click on the Google listings in that beautiful off-peach colour at the top of your Google results page? How often do you click on the Google ads on the right hand side of the listings? How often do you click on Facebook advertisements when using your personal Facebook account? Personally, my answer is basically NEVER!
Another worthy note regarding Search Engine Optimization or SEO is that people rarely make it past page 2 or even page 1 of the Google results page after searching a term or word within the Google search engine. Therefore, Organic Search Engine Optimization techniques are crucial in order to give your website a fighting chance in the competitive world of SEO without relying on pay-per-click (PPC) campaigns for your business conversions.
I’m sure you all get countless amounts of spam from India and such with companies promising that they can get you onto the first page of Google in no time flat. Remember, if it sounds too good to be true, it probably is. Also, these “companies” will utilize what is know as “black hat” SEO techniques in order to get your site ranking well in the short-term, but as soon as Google becomes aware of the unethical black hat techniques they are practicing, your website will be penalized and possibly even banned permanently from any search engine quires via Google. Your site will be on page 1 for a day, then page 30 the next day. The only way to get a real result is to practice “white hat” SEO techniques or Organic Search Engine Optimization. This includes many things that will not even be mentioned in this article because it is too complex to get into, but basically it is doing things the right way in order to get long-term, real top search engine placement for your company website.
A Vancouver based company selling chocolate would be up for some serious competition if they wanted to be on page 1 for the search term “Chocolate” or even “Canadian Chocolate” or “Vancouver Chocolate,” but by getting creative and using micro geotargeted keywords, you can gain some ground within the Google results pages slowly but surely (not always so slowly if done properly and professionally). Specifying the neighbourhood of your store or using some unique strings of keyword phrases and words that are not being overly used by your competitors will give you more of a competitive edge in your niche market.
In conclusion, if you found this article by searching the term Vancouver Search Engine Optimization, Search Engine Optimization Vancouver, Vancouver SEO Companies OR perhaps Search Engine Optimization in Vancouver, then you may want to consider getting in touch with Turtle Media regarding your Search Engine Optimization needs. And no… that is not “keyword stuffing,” because we are discussing Search Engine Optimization in this blog posting! 😉